The global boom in broadband connectivity has created great opportunities for content owners to super-serve devoted fans of their niche with specialist, direct-to-consumer streaming services.
When you’re launching an OTT service, the choice of monetisation model(s) is fundamental to your chances of surviving and then thriving.
In this comprehensive, foundational e-guide, we provide an overview of the key choices an OTT service needs to make when setting, and regularly reviewing their monetisation strategy.
Demystify the key acronyms: SVOD, AVOD, TVOD etc. |
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Examine the benefits and pitfalls of various business models |
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Discover the key mistakes that drive OTT churn |
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Delve into two illuminating OTT case studies from Magine Pro customers |